The news that Ecotech Marine and AquaIllumination had completed a正式合并对海洋水族馆世界感到震惊。AI和EM联合的原因可能是垄断迈向短视的垄断性，但是更大的前景要复杂得多，而且比这更有趣。
对于任何业务合并,结合部队啊f two companies means that different departments can become more streamlined, there’s more specialization, and of course, the costs of operating a major manufacturing company invariably become quite reduced. Whereas the two companies both had to do double duty doing mundane administrative tasks of accounting, human resources, customer support and all of the boring things that companies have to do to operate, now more energies and resources can go into research and development.
在过去的几年中，Ecotech Marine和Aquaillumination一直在争夺照明市场的统治地位，但其产品实际上是价格相当的，他们的大部分个人竞争都涉及这些功能。使产品尽可能刺激和令人兴奋。竞争的真正“威胁”不是在多元化的美国制造产品之间，而是从廉价的中国OEM产品泛滥中，这些产品具有值得怀疑的价值和质量，并且经常被其他希望快速赚钱的公司重塑。
说到美洲制成的，Ecotech Marine和Aquaillumination都是主要制造商，他们组装了许多自己的组件，并竭尽所能reshorejobs throughout America. By joining forces both EM and AI will also be able to order parts in greater quantities for bigger discounts, and leveraging economies of scale. By consolidating purchasing of raw materials and manufacturing, Ecotech-Illumination can focus more on innovation to stay ahead of the import products.
Since Ecotech Marine and Aqua Illumination are both two of the most highly regarded brands in the marine aquarium hobby and industry, we wouldn’t expect either of them will ever go away. It makes more sense for the new operators to position Aqua Illumination and Ecotech Marine on different tiers of value and performance, much like Volkswagen and Audi, and in our own industry, Ecoxotic and Current USA. If we just had to guess, we could imagine Aqua Illumination gearing up to be the the high-value brand like Volkswagen and Ecotech Marine would become the higher-tier, lifestyle or performance brand like Audi.
Perhaps the most exciting part of the merger between Ecotech and AI is really back to the whole freeing up of R&D. If AI’s set of engineers could focus on the lighting side of the product ranges, that would free up Ecotech to do even more innovation on the types of products that made them successful in the first place. We’re selfishly pining for Ecotech to return their attention to the water pump side of the market, and follow up with all kinds of crazy-awesome Ecosmart enabled devices like dosing pumps, heaters, return pumps and a new generation of physical and chemical sensors. Let’s not forget that the needs of the Marine Aquarium hobby are closely paralleled by many other markets including freshwater and ponds, horticulture, and even nutritious lighting for people.
AI和Ecotech联合起来有无数的原因，我们只是阐明了整个好的例子清单，因此请选择您。这两家公司都通过开发出色的产品，在水族馆的爱好中取得了成功，and通过成为我们的珊瑚礁表演的好企业公民，我们的俱乐部会议以及我们许多紧迫的事业。任何减少竞争的警报都应通过创新的巨大进步来极大地平衡，我们迫不及待地想看看两家公司将共同提出什么。
