您已经在备用卧室里设置了一个珊瑚绿洲,地下室的鱼类繁殖操作已在车库中进行了丙烯酸,或者是常规的实体LFS,您需要吸引客户。社交媒体将口碑营销提升到数字水平,使您能够与现有客户直接沟通或创造新的媒体,但要做错了,您可能会弊大于利。这里有六个社会营销技巧,供供应商,商店和制造商牢记,以便在业余爱好中尽可能成功。
每天我们都会在所有行业中受到不良营销的轰炸,我们在水族馆业余爱好市场中看到了很多不良的例子。从过度饱和的珊瑚碎片图片到使用个人资料作为业务页面的人们,再到书面帖子和电子邮件不佳 - 有很多社交营销的示例出现了。那你怎么做?
首先,您不想成为“那个人”,他们认为自己做得很好,只是为了避开客户并让人们“不像”您的Facebook页面或退订您的电子邮件爆炸。其次,您想以一种吸引,保留和发展客户群的方式利用这些工具。最后,您希望能够管理和维护自己的社交营销,同时仍然有时间吃饭,睡觉,与家人和其他所有经营企业的日常活动一起度过。
这里有一些技巧,可以帮助您保持正轨并真正获得客户,而不是吓到他们。
Do your research
Get to know the social networks. Twitter, Facebook, LinkedIn, Instagram, Vine, Pinterest, and Google+ all have unique benefits. Do your homework to find out which one is best for you. Also spend time researching how to use each platform the best way possible. There are plenty of websites that provide valuable data on how to leverage social media in a beneficial way, a quick Google search will yield many helpful articles.
另外,不要觉得您必须立即进入所有社交网络,只需选择有意义的社交网络即可。最好在一个或两个网络上拥有强大而引人入胜的存在,而不是一次尝试一次。社交营销需要时间 - 有价值,明智地花钱。现在,Facebook拥有最大的受众,但也尝试使用Instagram,Vine或Pinterest等视觉平台。
了解您的听众
您要去谁?他们住在哪里?他们喜欢如何与之交流?这些都是您应该提出的所有问题,以便以有效,高效和有意义的方式针对主要客户。您能找到有关受众的了解,这将使您更加了解企业主?您对受众和客户群的了解越多,解决他们的问题就越好。仅仅因为在洛杉矶的业务工作并不意味着它将在得梅因(Des Moines)工作,反之亦然。
社交营销就像开设一家实体店一样 - 位置就是一切。如果您的客户不在Pinterest或Twitter上,为什么还要在那里度过时光?找出客户在线的位置。不要害怕询问并利用简短的调查来了解有关客户的更多信息。您可以利用免费服务,例如调查猴子要么Kwiksurveysto get customer feedback.
Have a plan
就像你的业务开始,有一个计划。坐down and write down a few key objectives and figure out what you want to accomplish with social media. Are you going to use it to gain customers or communicate with existing customers? To keep customers coming back or to attract new customers, you need to be able to solve a problem or add value in a meaningful way — make sure this value proposition is part of your plan.
You also need to figure out who is going to be posting and what your response strategy will be. People take to social media to praise, but also to fix problems. Don’t ignore these channels as a customer service mechanism. Make sure you have a quick response plan to keep all your customers happy.
Just because people are complaining, doesn’t mean you have to open yourself up for excessive abuse. Internet trolls can make your life hell by using foul language and engaging with other posters in a derogatory way. Make sure part of your plan includes社区准则that spell out what is acceptable and what is not. But try to satisfy customers first before just banning them. They might just be upset and need you to acknowledge their issue before a resolution can agreed upon.
频率,语气和内容
您已经确定了要使用哪些平台,已经确定了客户,您有一个计划,现在呢?您需要制定一种参与策略,其中概述与受众交流的频率,语气和内容。您会认为,越多的方法就是要走的路,但是沟通过多会导致受众疲劳,最终您会失去客户。另一方面,还不够,您会迷失所有的声音。对于Facebook来说,每周发布几次会足够。除非您有一些引人注目的信息要共享(一些新产品或特殊的活动提醒),否则每天不要发布一次以上。在Twitter上,每天2-5个帖子更有可能更有效。
Now you need to find out your tone or voice you’ll use to communicate with your audience. Be conversational, friendly and unique without being obnoxious. Take into consideration grammar, slang terms and don’t shout at your audience IN ALL CAPS. Think about the companies and people you enjoy on social media and take queues from them. Also think of how you’ll address your audience. Since Reef Builders is a group of awesome writers, we always try to use “we” over “I” in our social posts.
内容是社交媒体中的国王。确定您将与听众分享的信息,并不总是在销售。分享有关如何护理珊瑚,鱼类或设备的信息。您可以分享有趣的文章,视频或图像(在Reef Builders这里有很多很棒的内容!)。使您的客户保持最新的销售,特殊活动以及他们会发现有用的任何其他信息。提前创建内容日历,以便您可以跟踪要发布的内容。这将有助于确保您继续定期发布,并使您的时间更有效。
按照规则播放
我们看到的最大的事情之一是,当组织不了解服务条款(TOS)时,概述了每个平台的基本道路规则。我们看到的最大违规是供应商在Facebook上使用单个配置文件而不是Facebook页面的企业页面。为什么要将您的个人资料转换为页面?它是免费的,为您的业务提供更多功能violation of its termsto use a personal account to represent something other than yourself. All it takes is one person to report you and have your page deleted — along with all your customers and content. Need help converting? Make sure to阅读这篇文章。
另一个主要的人造Paux是在社交平台上进行比赛。您知道这些,“我们将向一个喜欢这篇文章的幸运者赠送一张50美元的礼品卡!”您需要记住的第一件事是熟悉比赛和抽奖规则,并意识到有地方,州和联邦法律需要考虑。另外,有一些要求使您对每个平台的这些法律负责,并且使用Facebook,您必须运行您通过第三方申请的比赛或面对失去您的页面。有许多便宜的应用程序使您可以管理比赛,此外,您还可以在客户上收集有价值的信息,例如要求提供电子邮件地址或邮政编码作为输入机制的一部分。请记住,您对客户的了解越多,您可以提供的价值就越多。
最后,请记住有一些法律可以保护客户免受不必要和欺骗性的沟通。如果您完全使用电子邮件,请确保您熟悉罐头行为since not being in compliance can be costly.
电子邮件is still valuable
Sure social media has changed the way we communicate with customers but email is still a valuable way to communicate with your customers. You can offer personalized communications with valuable information and promotional information in an easy way. Recent statistics show that people who buy products marketed through email spend 138% more than people that do not receive email offers and 44% of email recipients made at least one purchase last year based on a promotional email.
利用电子邮件营销,但要利用可在线提供的大量电子邮件营销技巧。不知道从哪里开始?为了象征性费用,诸如此类的服务Mail Chimp和恒定接触提供电子邮件模板,电子邮件列表管理,广告系列统计信息以及提示和指针,以尽可能有效。
Keep in mind the罐头行为和always make sure you opt-in people to your email list and they have a way to easily unsubscribe.
希望这些技巧将帮助您以更有意义的方式利用社交媒体。请记住要始终尊重您的听众,并尝试提供价值或解决问题。