TheHydros Aquarium Controller是一个令人兴奋的连接水族馆设备的新生态系统,旨在帮助水族员将礁石坦克控制巡航控制。但是,在它甚至可以推出之前,似乎一位现有的水族馆控制器制造商受到较低的成本氢的威胁,以及更现代和高度发达的水族馆控制器平台的竞争。
Instead of allowing discerning reefers to make up their own mind and letting the market decide, we’ve heard numerous troubling reports. It appears that a leading manufacturer of aquarium controllers in the United States has applied pressure to both online and traditional retail partners to discourage them from stocking and selling Coralvue’s upstart Hydros Controller. According to the FTC:“It is unlawful for a company to monopolize or attempt to monopolize trade, meaning a firm with market power cannotact维持或获得一个dominant position by excluding competitors or preventing new entry”
The Hydros controller is a completely new ecosystem that seeks to enter the market for a much lower price than what is currently available at around $400 for the primary hub versus $800 for the competing products. Hydros is only launching in the United States to start with plans for international expansion in several months which was subject to numerous delays in both 2019 and 2018.
珊瑚vue the company behind the Hydros Controller told Reef Builders in an emailed statement: “…引起了我们的注意,一个直接的氢竞争对手最近采取了几项行动,对我们的分销渠道产生了负面影响,可能会伤害我们20岁以上可信赖的零售合作伙伴,更重要的是,我们的有价值的客户急切地等待我们的产品发布。” said David D’Aquin the owner of Coralvue group located in Louisiana of the United States.
We reached out to several aquarium controller companies and unsurprisingly, there were no admissions of directly engaging in anticompetitive practices. However, a further investigation of Reef Builders found that of the three major online retailers, none of the companies had the product active for purchase when publishing.
令人惊讶的是,我们发现了随后被删除的氢控制器的现有产品页面。我们尊重个人零售商决定他们做什么和不想在商店中销售的权利,但完全支持我们所听到的反竞争行为。
凭借其积极的价格点以及各种各样的连接和兼容的智能设备,很清楚地看到了为什么竞争对手感到新的Hydros控制器受到威胁。为了减轻Coralvue新控制器生态系统面临的反竞争实践,我们正在参加一次极为罕见的弹出式销售。我们将提供非常有限的数量氢控制器as part of a specially priced bundle so that discerning reefers can discover the value of this new aquarium controller platform.
更新:Marine Depot has informed us they are stocking the Hydros Controllers.
更新:According to a statement from spokesmen to Coralvue: “2 weeks ago, pretty much everyone canceled their orders. Longtime retail partners dropped out. They spun the same yarn about how they,all of a sudden,需要先测试它……即使许多人已经在网站上列出了我们的控制器并待定订单。它是even strangerhow these stores all came to this same conclusion over a 2-day period.
What are the odds they would use the same excuse–the failure of the Vertex Cerebra–as the reason why they couldn’t be a launch partner even though many of those stores didn’t lose a dime on that.
许多似乎忽略了everymajor online retailer in America already carried HYDROS products, either in the form of the HYDROS WaveEngine, the IceCap Dual Gyre Pump WiFi Controller (Powered by HYDROS), or both…一年。
The fallout of this saga brought attention to HYDROS and mobilized hobbyists to petition their stores to get it. Marine Depot is back on board. They are getting inventory today. Bulk Reef Supply just announced they are also going to carry the line! While we don’t always agree with their opinions (ahem, Philips CoralCare), they are one of the most innovative and influential companies in the aquarium industry. Having them bring in the brand elevates it重要时刻and will earn us the trust of a lot more hobbyists. It’ll be up to us to keep it, but we’re up for the challenge!”