珊瑚Frenzy珊瑚Foods got a significant upgrade earlier this summer with a new look that included improved product formulations and packaging while streamlining product options along with improving traceability and support for independent retailers. For Coral Frenzy, this is one of the biggest changes in its 13-year history.
Coral Frenzy将其产品简化为两种配方 - 粉末和0.5毫米颗粒。最重要的是，Coral Frenzy指出，这些食物已经重新制定，以包括益生菌，以改善营养影响和水质。重新制作还包括更大的遵守国际要求和成分限制，有助于将国际覆盖范围扩展到澳大利亚和日本等国家。
“Coral Frenzy is very excited to share one of our largest updates since we launched our company in 2006. We’ve made compelling improvements to our coral feed formulations and revised our packaging. We’ve improved our policies to support the independent pet retailers better, and that’s just the start,” said Coral Frenzy president and founder Ken Easter in a statement to Reef Builders. “We can’t thank the reefing community enough for all their support and pushing us to get better all the time.”
Easter notes they list all ingredients on the label with no secret ingredients or fillers, “what you see is what you get in Coral Frenzy coral food.” The company has also added new sizes with 45, 90, and 180g sizes of the Coral Frenzy Powder and 65, 130, and 260g sizes of the pellets.
The refresh also includes a new logo and revising its product tracking, moving away from batch codes or manufactured dates in favor of serial numbers for improved product tracking down to the minute it was manufactured.
Another key area addressed by Coral Frenzy was supporting retailers, including independent stores, by eliminating the MSRP pricing and embracing minimum advertised pricing (MAP) to help level the playing field for all retailers.
珊瑚狂热粉的地图定价目前为45克$ 18.99，90克的价格为31.99美元，180克容器的价格为59.99美元。珊瑚狂热颗粒的地图定价为65克14.99美元，130克21.99美元，260克$ 34.99。
